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Alliance Offers

Data as a Service

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### Metric dashboard
A company uses the U.S. Bank Alliance Partner program to provide banking services to their customers, employees or students. Using the Data as a Service API, the partner maintains a local data snapshot and builds a reporting dashboard that presents key metrics about offers, invitations, applications, and accounts. Additionally, reports can be generated to help gain insights into agent/banker participation, customer preferences, marketing tactics, sales volume and channel preferences.


![Data-as-a-Service - workflow](/content/dam/developer-portal-solutions/en-us/alliance/media/images/products/data-as-a-service/DaaSDashboardExample.png)


Example use cases

<p>Access Alliance Program key performance metrics.</p>


U.S. Bank’s Data as a Service API allows Alliance partners direct access to a variety of key sales and marketing performance indicators, agent and banker participation metrics and customer demographics. Data as a Service helps partners measure various aspects of program performance.

Overview

### Offer data

Derive key performance metrics on direct marketing and prescreen offer campaigns with data from the Offer Metric Service. Individual offers can be tracked as they progress to invitations, applications and accounts.

### Invitation data
Extract invitation lifecycle, status and performance metrics with data from the Invitation Metric Service. Gain key insights into banker and agent sales engagement activities, methods of invitation conveyance and customer response rates, methods and times.

### Application data

Determine lifecycle, status and performance metrics on applications started by customers, bankers and agents with the Application Metric Service. Gain insights across all banking channels on campaign and offer information such as:
* Demographics 
* Methods of application
* Application milestones 
* Product types 
* Relationships to offers 
* Invitations 
* Campaigns and promotions 
* Banker and agent association

### Account data
Obtain lifecycle and status metrics on Alliance accounts, banker performance and incentive tracking with data from the Account Metric Service. Gain insights into funnel performance as offers and invitations lead to applications and eventually accounts.

Features

![Data-as-a-Service - workflow](/content/dam/developer-portal-solutions/en-us/alliance/media/images/products/data-as-a-service/workflow.png)

Workflow

Bank Holidays

Card Activation

Card Controls

Challenge-Widget

Commercial Credit Cards

Commercial Statements

Credit Card Account Details

Credit Card Accounts Overview

Credit Card Alerts

Credit Card Application Status

Credit Card APRs

Credit Card Balance Transfers

Credit Card Disputes

Credit Card Payments

Credit Card Qualified Offers

Credit Card Statements

Credit Card Transactions

Data Sharing for Marketing Purposes

Digital Wallets

Make a Payment - Coming Soon

Rewards Accelerator

Rewards Automatic Redemption

Rewards: Balance Summary

Rewards: Dashboard

Rewards Redemption Accounts

Rewards Redemptions

Rewards Transactions: Earned and Redeemed

Travel Notifications

User Profile

3DSecure2

CheckoutJs

Commerce SDK

Converge

Disputes Management

Dynamic Currency Conversion

eBoarding

Elavon Cloud Payments Interface

Elavon Payment Gateway

Fusebox

Hosted Payment Page

In Person Payments on Opayo

Leads

Lightbox payment modal

Online Payments on Opayo

Opayo

Opayo Direct

Opayo Forms

Opayo Reporting API

Opayo Server

Opayo Shared API

Payment Method Gateway

Payments Core 365

Simplify

viaconex

XML API

Card as a Service API

Core Banking API

Money Movement API

Reference API

Access Online Transactions

Account Transfers

Account Validation

ACH Originations

Avvance Connect

Avvance Express

Avvance Flex

Bank Information

Card as a Service

Check Payables

Corporate Account Information

Corporate Account Information 3LO

Corporate Credit Cards

Corporate Onboarding

Corporate Statements

Custody

Data Toolbox

Data Toolbox - Accounts

Data Toolbox - Documents

Data Toolbox - Transactions

Debit Card Phone Number Lookup

Disbursements via Zelle®

U.S. Bank Flexible Capital Platform

Freight Payment Customer Profiles

Freight Payment Transactions

Incoming Webhooks

Instant payments

Investment Accounting

PaySmart

Payee Choice

Payee Token+

Personal Loans

Positive Pay

Push to Card

Receivables

RTP® - Real-Time Payments

Tokenized Payments

Treasury Builder

U.S. Bank FBO Account

Virtual Account Reporting

Virtual Card Payments

Voyager Accounts

Voyager Cards

Voyager Drivers

Voyager Transactions

Voyager Vehicles

Wire Transfers

Documentation

Security guide

API reference

Release notes

Overview

Features

Workflow

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Example use cases